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Sales Funnel: The Most Efficient Approach To Generate Sales
First off, a Sales Funnel is a marketing system that you have in set, to help sort and sift your leads through.
It would be ingenious of you, to affix a "Funded Proposal" component to your Sales Funnel, this way you are able to create profit on the front end, while you grow your primary business and residual money coming in on the back end.
The following is an outline of my Sales Funnel and the setup, that I have identified to be the most effective.
MARKETING:
By using quite a number of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You have to offer this traffic truly worthwhile content that's specific to the niche you are catering to, in order to get them to enter your Sales Funnel. Converting them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your beneficial content, your prospects will provide you with their name, email address and most will also give you their phone number.
You can construct your own capture page or you can use one of the many marketing systems, that are that you can buy and permit you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your valuable content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automatic way for you to continue providing your leads with pertinent content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to important and valuable tools that your leads can purchase.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a important step in the procedure. You must follow up with your leads and start to build a relationship with them.
PICK UP THE PHONE! You read that right. Call your leads, they won't hurt you.
It's not like cold calling. If you branded yourself correctly, most will already know who you are when you call them. Again it's essential you do this.
Don't solely rely on your auto-responder. From time to time send a personalized message to your leads. Not trying to sell them something but just to say hey and to offer help.
I also like to connect with my leads on Social Networking sites, like Twitter & Facebook. This way they get to look at my family, the places I like to travel to and the things I like to do.
PRIMARY BUSINESS:
Throughout this whole duration, I never pitch my primary MLM business to my leads. Because I have offered them vital content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not invest in the tools offered in the system, yes! Do some not join my main business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will see results and so will you!
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