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Pre-Paid Legal Leads - Three Roads, Which One Is Best?
Prepaid Legal leads can make the difference between financial success and total loss in your small business. But, not all leads are born equal.
Whether you determine to buy leads or get your own, there are three main "types" or categories that you'll find handy in growing your Prepaid Legal business:
1. Potential customers. These leads are interested in one of your products or services. If happy, they may be mindfully introduced to your program with moderate success. But, they didn't begin with an interest in making money, and they're going to need a lot of education.
2. Opportunity seekers. These individuals are looking for an opportunity to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your task will be to find the genuine ones, overcome their concerns and guide them into your program.
3. Active network marketers. These prospects are already in an program, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've proven it with their credit card by enrolling in a program.
The finest prepaid legal leads are those in the third group: current multi-level marketers.
Why?
Well, as discussed above, you are certain they have an interest in making hard cash with MLM. You will never hear them say, "Is this one of those ponzi schemes?" and other such absurd questions. They're beyond that; they know better.
They also understand the profession better than someone who's never been in MLM. So, once they sign up to your organization and get trained, they'll produce results much more quickly (and with less guidance) than the average person.
Lastly, they probably know other active network marketers: their sponsor, front line, and even cross-line representatives they ran into at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your organization.
They're in an opportunity, though, and not always looking to embark upon something else. It's your job to gently, and with utmost care, pique their curiosity without setting off any alarms.
The best way to do this is to start with an offer that assists them in their existing business... something unrelated to your program. Something generic, like advertising tools or education.
Win their trust, and make evident your value to them by showing them how to move forward with their existing program. Show them that, unlike their existing upline, you are showing them things that yield results. But make it crystal clear that the only people who get your real focus are the people contributing to your own success.
At that time, joining your group will be the next reasonable step.
In conclusion, you can target potential customers, you can pursue opportunity seekers, or you can target active multi-level marketers. Of the three, active MLMers have the most potential to explode your team with the least effort. Focus your effort there, and your business will never be the same.
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